Team names can include the word "team" as added risk management.
Team names may not include the terms "realty", "real estate", "realtors", or similar terms suggesting a brokerage.
Individual licensees can use their license name and company.
(3) A licensee may not conduct real estate business under another name or at an address other than the one for which his license is issued.
(2) When advertising or marketing real estate owned, in whole or in part, by another person in any medium, including site signage, a licensee clearly must identify the full name of the real estate brokerage firm with which the licensee is associated. When advertising on the Internet or in another electronic media, this requirement may be met by including a link from the advertisement to the homepage of the brokerage firm.
https://llr.sc.gov/re/recpdf/Alternative-Name-FAQ.pdf
Posted by: Byron King on 04/24/23 (This information is only accurate as of 04/24/23. You must contact SCR for updates and changes to this information after 04/24/23 as laws and regulations may change over time. SCR 803-772-5206 or email info at screaltors.org or email byron at screaltors.org)
This information is not legal advice. This information is intended only to provide general information and may not be relied upon as specific legal guidance. Legal counsel should always be consulted before acting in reliance on this information.