Suffice it to say, real estate teams have become incredibly popular. They give agents a competitive advantage, an extended revenue source, and the ability to leverage the skillset of several people instead of just one. As Kate Beckman—director of Independent Contractor Relations at NRT LLC—says, “There is strength in numbers.” But real estate brokers and… Continue Reading Best Practices to Manage Team Risk
Steve Schmidt Congress isn’t going to approve the tax reform bill introduced in the House this week, Republican campaign strategist Steve Schmidt predicted during a federal legislative and political forum at the REALTORS® Conference & Expo on Saturday. Only the country’s largest corporations—which already pay well below the statutory corporate tax rate of 35 percent—have… Continue Reading GOP Strategist: Tax Reform Won’t Pass
If you’ve been thinking about starting a podcast to build your business but don’t know where to start, online audio enthusiast Monica Neubauer has a simple piece of advice: Just dive in—but make sure you know why you’re doing it and what you hope to accomplish. Are you looking to attract more listings? Do you… Continue Reading How to Measure the Success of a Podcast
Desiree Rogers said trust is becoming more difficult to establish with customers amid a more divisive political and cultural environment. It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t… Continue Reading 6 Ways to Build Trust in a Skeptical World
Brian Buffini said that despite the changing technological landscape, there are three basic elements in sales that will never change: building relationships, providing superior customer service, and growing your skill set. Everyone has what real estate coach Brian Buffini calls “the immigrant edge.” In your ancestry is someone who risked everything to leave their country… Continue Reading Buffini: ‘Immigrant Edge’ Is in Real Estate Pros’ DNA
Broker Carrie Little is challenging you to go bigger when it comes to leveraging big data in your real estate business. She urged real estate professionals at a REALTOR® Conference & Expo session on Saturday to conduct a “2018 content reboot” that uses more data to craft relevant content that will build stronger ties with… Continue Reading Challenge Yourself to a ‘Content Reboot’
By Lauren Tussey New Strategies for Engaging Consumers panel Improving old processes while keeping a human connection in real estate was a common theme during the REALTORS® Conference & Expo session “New Strategies for Engaging Consumers” on Friday in Chicago. The conversation—moderated by John Featherston, president and CEO of RISMedia, and Gino Blefari, CEO of… Continue Reading Tips to Vamp Up Consumer Engagement
At the Commercial Economic Issues & Trends Forum on Friday, attendees got insights into how the economy and real estate market will interact over the next couple of years. Here are a few takeaways that can help guide your decision-making and investment moves in 2018, fresh from the 2017 REALTORS® Conference & Expo in Chicago.… Continue Reading 3 Commercial Real Estate Trends to Watch in 2018
Leigh Brown and Steve Murray share a lighthearted moment at the Broker Idea Exchange Council panel discussion at the REALTORS® Conference & Expo. If brokerages want to remain profitable in the future, they have to go back to basics—especially when it comes to agent recruitment and retention. A panel of four powerhouse real estate veterans… Continue Reading Invest in Your Agents First
Many are banking on blockchain technology to one day transform the business of real estate by moving all aspects of transactions to a digital platform, making them faster, less costly, and more resilient against fraud, a panel of experts said during the 2017 REALTORS® Conference & Expo on Friday. “This new technology will enable a… Continue Reading Blockchain: The Digital Revolution Coming to Real Estate