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“Are you ready to own it with me?”  asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. “We absolutely have the power to make a difference.” Mendenhall was sworn into office by her father Richard Mendenhall, who was 2001 NAR… Continue Reading ‘This is Our Moment. Own it.’

Marketing Expert Kelly McDonald offers indispensable advice for connecting with prospects and clients. Think of the U.S. as a “salad bowl”—rather than a “melting pot”—that integrates many different cultures as you develop marketing strategies to reach a diverse set of prospects and clients. Marketing expert and author Kelly McDonald offered attendees a range of tips to… Continue Reading Your New Real Estate Motto: ‘Helping Beats Selling’

Whether you’re managing a small team or a large office, your brokerage’s success will depend on how good you are at inspiring and motivating those whom you manage. “If you don’t get leadership right, everything else will fall apart,” said Alicia Matheson, business coach for Matheson Global Consulting, as she led a crowded session Sunday… Continue Reading The Secrets to Becoming a Better Leader

By Melissa Dittmann Tracey, REALTOR(R) Magazine You can clean the air with plants. And in an age when “healthy home” is what so many buyers are saying they crave, you may find this a cheaper alternative to improving the air quality in a home by just being smarter about the plants you choose to stage… Continue Reading Use Plants to Showcase a Healthier Home

By Melissa Dittmann Tracey, REALTOR® Magazine The shower in the master bathroom is getting a lot more attention. In fact, it’s one of the main splurges among renovating homeowners, according to the 2017 U.S. Houzz Bathroom Trends Study. These “statement showers,” as Houzz dubs them in its report, include high-tech features, like rainfall showerheads, dual… Continue Reading Hot Home Trend: The Statement Shower

By Lauren Tussey Sal Giunta To kick off the final day of the 2017 REALTORS® Conference & Expo in Chicago, Staff Sgt. Sal Giunta spoke about his journey from 18-year-old Subway employee to a service member earning the highest award available to members of the U.S. military. “We are all in this world together. We… Continue Reading Sal Giunta’s Strive for More

From left, Good Neighbors Louise McLean, Bryson Garbett, Howard Hanna, Kay Wilson-Bolton, and Sal Dimiceli. For communities to be strong, neighbors must unite and contribute to the overall well-being of their areas. But you don’t have to lead a charity or be an activist to make a positive impact where you live. REALTOR® Magazine’s 2017… Continue Reading 5 Ways to Be a Better Neighbor

A shortage of homes for-sale continues to weigh on the market and is one of the biggest obstacles facing home buyers. But homebuilders say stop blaming us. “It does feel like every other [report] has Lawrence Yun [NAR’s chief economist] saying, ‘Builders need to build more,’” Robert Dietz, chief economist of the National Association of… Continue Reading Builders Say: It’s Not Our Fault for Inventory Woes

It was one of the most coveted tickets to nab during the REALTORS® Conference & Expo this week: The YPN speakeasy networking event in Chicago at a 1920s-era lounge cleverly named Untitled. About 400 members gathered face-to-face with their peers from across the country to celebrate the ninth annual Network of the Year Awards. A… Continue Reading Introducing the 2017 YPN Networks of the Year