NAR Trademark REALTOR®
Chloe Hecht, Esq, provided some helpful hints with the trademark.
NAR has hired a new brand manager attorney, Leslie Nettleford-Freeman, who will onboard in August 2025.
NAR trademark hotline for your marketing:
Trademark@nar.realtor
Free NAR service. Get NAR approval of your marketing using the NAR trademark.
Otherwise, NAR trademark enforcement might email you via their outside law firm and direct you to correct your marketing regarding the NAR trademark. Correcting after the fact can be expensive with yard signs, business cards, billboards, etc.
Some helpful hints:
REALTOR® before your name as a title, no comma needed.
REALTOR® John Doe
REALTOR® after your name, always use a comma.
Jane Doe, REALTOR®
REALTOR® in a sentence or phrase, always mention your association membership.
REALTOR® John Doe, member of NAR, practices real estate in Greenville.
Jane Doe, REALTOR member of NAR, practices real estate in Charleston.
SCR has Chloe Hecht scheduled for a legal podcast in August to review the NAR trademark rules and copyright issues with images, photographs, and videos. Tune in!
This information is only accurate as of 7/31/25. You must contact SCR for updates and changes to this information after 7/31/25 as laws and regulations may change over time. SCR 803-772-5206 or email info at screaltors.org or email byron at screaltors.org)
This information is not legal advice. This information is intended only to provide general information and may not be relied upon as specific legal guidance. Legal counsel should always be consulted before acting in reliance on this information.