NAR (below) and the SCREC LLR commissioners panel (at SCR RLM) warn practitioners about the risks of marketing photos being arguably deceptively edited and or enhanced, including artificial intelligence Ai uses involved in these practices.

Defenses can be side-by-side photos of enhanced vs. as is and watermarking enhancements disclosure.

LLR SCREC warned of virtual ai furnishings staging photo where a lamp placement misled the buyers that there was an electrical outlet in the room nearby when there was not such a power outlet. That can lead to complaints and litigation.

Are you ‘catfishing’ buyers with picture-perfect photos?

When online listing photos don’t match up to real life, that is "catfishing"— or, in real estate parlance, "housefishing." Although you want to put the best possible face on your listing photos, be sure you’re painting a true picture of a home’s condition. It’s not just an ethical obligation: With state governments now scrutinizing the use of AI tools to enhance photos, it may be the law.

Full Story: NAR REALTOR® News Now (2/13)
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Posted by: Byron King on 3/11/26 (This information is only accurate as of 3/11/26. You must contact SCR for updates and changes to this information after 3/11/26, as laws and regulations may change over time. SCR 803-772-5206 or email info at screaltors.org or email byron at screaltors.org)

This information is not legal advice. This information is intended only to provide general information and may not be relied upon as specific legal guidance. Legal counsel should always be consulted before acting in reliance on this information.