In general, the NAR trademark can be used with a member’s name.

So if your name is Jane Smith and you are a member then using JSmith.realtor is acceptable.

The usual misuse is using an adjective with the trademark term.

Misuse: SouthCarolinaBestREALTOR

https://www.nar.realtor/membership-marks-manual

The Same Rules Apply to Use of the MARKS on the Internet
The policies and guidelines set forth in this Manual apply to all uses of the MARKS – including use on the internet and in social media. Therefore, Member Boards may only use the MARKS in their domain name or username if used properly in connection with their name or sponsored activities; and members may only use the MARKS in their domain name or username if used properly in connection with the member’s name or firm name.

The Limitation on Form requires Member Boards and members to use separating punctuation, all capital letters, and the registered “®” symbol. This Limitation is relaxed when it is not possible or feasible to use the required form in domain names or usernames.

The following examples are all proper uses of REALTOR® by a member named Jane Smith:

Proper Uses
Janesmithrealtor
Jsmithrealtor
Smithrealtor
jane_smith_realtor
realtorjanesmith
realtorjsmith
realtorsmith
realtor_smith
jane_the_realtor
jane_a_realtor
realtorjanechicago
chicagojanerealtor
realtor_jane_number1

The following examples are all improper uses of REALTOR® because they each include a descriptive work or phrase in connection with the MARK:

Improper Uses
Chicagorealtor
Yourchicagorealtor
your_chicago_realtor
cyberrealtor
virtualrealtor
realtor_mom
realtorsolution
localrealtor
top_chicago_realtor
number1realtor
hotshotrealtor
residentialrealtor
commercial_realtor
janechicagorealtor

The same rules set forth in this Manual regarding use of the REALTOR® Logo also apply to use of the REALTOR® Logos online—including use as icons for apps and social media profiles. Therefore, a member may use the REALTOR® Logo as an icon for an app or a social media profile if the app or profile is provided in connection with the member’s real estate business and the REALTOR® Logo appears adjacent to the member’s name or firm name. A Member Board may use the REALTOR® Logo as an icon for an app or profile if the app or profile is provided in connection with the Member Board’s publication or services and the REALTOR® Logo appears adjacent to the Member Board’s name. Acronyms and abbreviations are not permitted.

For additional resources, check out the Trademark Use in Social Media page on nar.realtor.

Use of the Term REALTOR® with a Member’s Name
Members are licensed by NAR to use one or more of the MARKS in connection with or in reference to themselves and their real estate businesses. Use in connection with a member’s name is acceptable as long as it is consistent with the guidelines and policies of this Manual.

For example, to comply with the Form of Use Limitation, the MARK must appear in all capital letters and be set off from the member’s name by punctuation. To comply with the Context of Use Limitation, the MARK must never be used with a descriptive term or as a vocational description such as a real estate broker, agent, or licensee. The MARKS are not and may never be used as a designation of a person’s licensed status.

It has become customary in some areas for one member to address another member as, for example, “REALTOR® Jones.” Such use as a letter salutation or signature is acceptable. For example:

Proper Use
Dear REALTOR® Jim:
Dear REALTOR® Jones and Mr. Doe:
Sincerely,
REALTOR® Smith

A non-member is never permitted to use the term REALTOR® or REALTOR-ASSOCIATE® adjacent to his name on a business card or anywhere else, even if he is employed by or affiliated with a firm that is permitted to use the term REALTOR®.

Association executives and staff may use the MARKS to identify their positions with their Member Boards. For example: John Smith, Association Executive, ABC Association of REALTORS®.

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Use of the REALTOR® Logo with a Member’s Name
As with the terms REALTOR® and REALTOR-ASSOCIATE®, the REALTOR® Logo may also be used in connection with a member’s name as long as such use complies with the policies and guidelines regarding display of the REALTOR® Logo as set forth in this Manual.

Posted by : Byron King on 4/20/18 (This information is only accurate as of 4/20/18. You must contact SCR for updates and changes to this information after 4/20/18 as laws and regulations may change over time. SCR 803-772-5206 or email info at screaltors.org)