NAR

Drew Heasley By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes… Continue Reading Facebook Marketing Tools to Grow Your Business

Nico Hohman By Nico Hohman You’ve been in business for a few years now and everything is going well. You are hitting your numbers, achieving your goals, and you are making a mark in your local community. As a real estate agent you are always on. Your phone is always on. You are always on… Continue Reading Test Your Business By Taking a Vacation

Real estate teams are growing, and whether you’re on one already, a solo practitioner competing against them, or a broker trying to manage them, you’re likely looking to learn more about how they work. Credit: Highways England, IMcreator The reason I presume you want to know more is because there isn’t exactly an abundance of… Continue Reading Lean, Mean Team Machines

The real estate sales model is broken—and in more ways than one. Think about how many areas of expertise must be mastered to not only to sell one house, but also to thrive with consistent deal flow in one of the most competitive sales industries. Among the specializations required are knowledge of local inventory, financial… Continue Reading Re-engineering the Real Estate Sales Process

Last Saturday, I faced a serious trial as a new home owner: first block party. We moved into our place late last summer, just after the annual block party and the local festival, so this would be our first real neighborhood event. I was wracked with anxieties and questions: What should I bring to the… Continue Reading Who’s Afraid of the Big, Bad Block Party?

Criminals study a neighborhood using a totally different calculus than residents and real estate pros do. In Geoff Manaugh’s A Burglar’s Guide to the City (Farrar, Straus and Giroux, April 2016), you get a front seat view of what the world looks like through the eyes of a burglar. It’s a fascinating read for any student… Continue Reading Cracking the Burglary Code: Are You a Target?

Sustainability is a popular word, and I think that’s mostly because it can mean so many different (but mostly positive) things: environmentally friendliness, durability, longevity, monetary balance. I would be willing to bet that at the 24th annual Congress for New Urbanism in Detroit this week, every single session touches on some element of sustainability. At… Continue Reading 3 Surprising Ways to Measure Sustainability in Your Community

Photo credit: Malte Strauss, Trust International Real Estate LLC By Melissa Dittmann Tracey, REALTOR® Magazine Sliding barn doors can add a modern twist to an interior space. Malte Strauss, broker and owner of Trust International Real Estate LLC in Deltona, Fla., says the barn door trend has caught on in central Florida. “They are great… Continue Reading A Trendy Solution for Home Interiors: The Barn Door

Photographed by William Lesch and designed by Lori Carroll and Debra Gelety By Melissa Dittmann Tracey, REALTOR(R) Magazine Get two-toned in the kitchen. There’s no need to get too match-y, if you want to be on trend. Kitchen cabinets are popping up in more than one shade to add an eye-catching contrast. Indeed, 42 percent… Continue Reading Kitchen Design Is Getting Mixed Up

Photo credit: Benjamin Moore By Melissa Dittmann Tracey, REALTOR(R) Magazine Move over gray. Pastels and whites are softening up the color palette of more homes in 2016. On-trend colors of pastels are entering more household décor, like in accessories from decorative bowls and vases to florals and throw pillows. The major paint companies all agree:… Continue Reading Soften Up Your Home’s Interior Color Choices