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If you’ve been thinking about starting a podcast to build your business but don’t know where to start, online audio enthusiast Monica Neubauer has a simple piece of advice: Just dive in—but make sure you know why you’re doing it and what you hope to accomplish. Are you looking to attract more listings? Do you [...]
Desiree Rogers said trust is becoming more difficult to establish with customers amid a more divisive political and cultural environment. It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t [...]
Brian Buffini said that despite the changing technological landscape, there are three basic elements in sales that will never change: building relationships, providing superior customer service, and growing your skill set. Everyone has what real estate coach Brian Buffini calls “the immigrant edge.” In your ancestry is someone who risked everything to leave their country [...]
Broker Carrie Little is challenging you to go bigger when it comes to leveraging big data in your real estate business. She urged real estate professionals at a REALTOR® Conference & Expo session on Saturday to conduct a “2018 content reboot” that uses more data to craft relevant content that will build stronger ties with [...]
By Lauren Tussey New Strategies for Engaging Consumers panel Improving old processes while keeping a human connection in real estate was a common theme during the REALTORS® Conference & Expo session “New Strategies for Engaging Consumers” on Friday in Chicago. The conversation—moderated by John Featherston, president and CEO of RISMedia, and Gino Blefari, CEO of [...]
At the Commercial Economic Issues & Trends Forum on Friday, attendees got insights into how the economy and real estate market will interact over the next couple of years. Here are a few takeaways that can help guide your decision-making and investment moves in 2018, fresh from the 2017 REALTORS® Conference & Expo in Chicago. [...]
Leigh Brown and Steve Murray share a lighthearted moment at the Broker Idea Exchange Council panel discussion at the REALTORS® Conference & Expo. If brokerages want to remain profitable in the future, they have to go back to basics—especially when it comes to agent recruitment and retention. A panel of four powerhouse real estate veterans [...]
Many are banking on blockchain technology to one day transform the business of real estate by moving all aspects of transactions to a digital platform, making them faster, less costly, and more resilient against fraud, a panel of experts said during the 2017 REALTORS® Conference & Expo on Friday. “This new technology will enable a [...]
Erin Meyer told attendees that people from cultures who communicate in “high-context” ways tend to have the most trouble understanding each other when working in a business relationship. You’re used to working with American home buyers and sellers who, for the most part, expect straightforward answers and quick, hassle-free customer service. But when you’re working [...]
REALTORS® have the challenging job of explaining why the GOP’s tax reform proposal isn’t good for homeowners, even though on the surface, the bill appears to offer some benefits for middle-class households. In reality, the changes will lead to higher taxes for most homeowners and lower property values for everyone. “It’s a difficult argument to [...]