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Anita Clark By Anita Clark Finding it difficult to make an impact with your real estate blog? In this industry, half the battle is making sure that your traffic is actually relevant. Use these guidelines below to do exactly that, then take a look at this extended guide to creating and promoting real estate content. [...]
After the release of the tax reform legislation from the House, last week’s question was “who will be affected by the new bill?” One of the key elements of the tax reform is the proposed capping of the mortgage interest deduction at $500K. Under the current tax framework, taxpayers who own a home are able [...]
By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is [...]
This Veteran’s Day we honor those who have served our country, and those who are actively serving in the military, or have a spouse who is currently or has served in the past. Looking at data from the recently released 2017 Profile of Home Buyers and Sellers, we can see home buying trends among active [...]
Every month NAR produces existing home sales, median sales prices and inventory figures. The reporting of this data is always based on homes sold the previous month and the data is explained in comparison to the same month a year ago. We also provide a perspective of the market relative to last month, adjusting for [...]
Questionable products, security, dessert, waiting, bugs, time, art, glitter, communities, and autonomous vehicles. Welcome to 2017, where the following items are being sold: Exhibit A, Exhibit B, Exhibit C, & Exhibit D. Finally! A purpose for lava lamps. Leave it to Alinea to reinvent pumpkin pie. TheCulinaryGeek/flickr/2010 Google Maps is adding a new feature that [...]
The National Association of Realtors quarterly home prices increased again this quarter. Prices continue to drift up this quarter and outpacing qualifying incomes. With less inventory, faster price growth may become a challenge for potential homebuyers. Here is a look at the metro areas for the top five most and least affordable of the third [...]
Nearly nine in 10 Realtors®, members of the National Association of Realtors®, are independent contractors of their real estate firms. As an independent contractor, many typically don’t have access to traditional employer-provided benefits, such as health insurance. As debate continues around the Affordable Care Act and more insurance companies drop out of the individual and [...]
“Are you ready to own it with me?” asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. “We absolutely have the power to make a difference.” Mendenhall was sworn into office by her father Richard Mendenhall, who was 2001 NAR [...]
Marketing Expert Kelly McDonald offers indispensable advice for connecting with prospects and clients. Think of the U.S. as a “salad bowl”—rather than a “melting pot”—that integrates many different cultures as you develop marketing strategies to reach a diverse set of prospects and clients. Marketing expert and author Kelly McDonald offered attendees a range of tips to [...]