Because it is relatively simple to disclose, my recommendation is to disclose in all channels at all times.

It is common industry jargon to use "agent owned" or similar words to that effect in all channels (e.g., MLS, print, internet, signage, socials, forms, emails, texts, calls, conversations, flyers, tv, radio).

South Carolina forms implement state law about disclosure on page one of the contract.

(F)(1) A licensee clearly shall reveal his license status in a personal transaction involving the purchase, sale, exchange, rental, lease, or auction of real estate:

(a) at first substantive contact with a consumer;

(b) in advertising or marketing in any media; and

(c) in bold, underlined, capital letters on the first page of a contract for the purchase, sale, exchange, rental, or lease of real property.

Article 4

REALTORS® who have a present ownership interest in property for sale or lease, or contemplated interest to purchase or lease property, must disclose in writing the existence of such interest to all parties to the transaction prior to a party signing any agreement. (Amended 1/25)

Standard of Practice 4-1

The present ownership interest in property for sale or lease, or contemplated interest to purchase or lease property, includes transactions in which Realtors®:

1) represent themselves

2) represent a member of their immediate family

3) represent their firm or any broker or agent thereof

4) represent an entity in which the Realtor® or member of their immediate family has a legal interest. (Adopted 2/86, Amended 1/25)

Standard of Practice 4-2

Realtors® are not required to disclose the identity of the client or customer, nor the specific nature of the interest referred to in Article 4, but must disclose that an interest exists. (Adopted 1/25)

Posted by: Byron King on 12/30/25 (This information is only accurate as of 12/17/25. You must contact SCR for updates and changes to this information after 12/30/25 as laws and regulations may change over time. SCR 803-772-5206 or email info at screaltors.org or email byron at screaltors.org)

This information is not legal advice. This information is intended only to provide general information and may not be relied upon as specific legal guidance. Legal counsel should always be consulted before acting in reliance on this information.